Tourism 4.0
We use new technologies to enhance and suggest personalised, intelligent, sustainable, and interactive itineraries.
Intuitive technologies
Simple apps, accessible platforms, and digital tools for everyone. Innovation that doesn't complicate, but simplifies, making discovering and experiencing the region a natural experience.
Enhancement of territories
Innovatour connects culture, nature, and the local economy: every local resource is networked to increase its visibility, accessibility, and impact on communities and visitors.
Personalized experiences
Every traveler is different: we create tailor-made itineraries that cater to your specific interests. A tourism that doesn't just show, but accompanies and engages.
We develop innovative solutions using IoT, Artificial Intelligence, and digital technologies to transform visits into engaging and accessible experiences. With intuitive solutions we help territories and operators to better manage resources, connect with visitors and offer personalized and immersive experiences.
Smart experiences builders
Our intuitive technologies allow tourism operators to offer personalized and immersive experiences, and tourists to build their own customized experiences directly from the app.
We support institutional stakeholders such as public administrations, municipalities, and local authorities in interpreting tourist feedback to determine the best communication and incentive policies for the region.
We monitor perception
or, as they say, the “brand reputation” of major tourist destinations. This helps evaluate the promotional investment strategy to adapt to change and thus refine the offering;
We develop territories
Using user-provided “big data,” we develop relevant information to support local businesses and retailers in maximizing their return on incoming tourism.
We valorise territories
Each region offers unique cultural, scenic, linguistic, artistic, food and wine treasures, as well as religious and recreational attractions. Innovatour helps you organize them into a single platform built around the tourist, visitor, and consumer.
We personalize experiences
Offering each visitor the best solutions tailored to their interests, experiences, skills, and characteristics. With Innovatour, everything happens with extreme ease and maximum efficiency.
Big Data, IoT, HPC & AI
- Tourism impact models for planning maintenance, accommodations, and events.
- Understanding and improving visitor flows
- Understanding interests and enhancing alternative pathways to less frequented but culturally significant resources
- Chatbots and virtual agents for self-service support
- Forecasts and predictions for operators in the geo-localized area
Horizontal and vertical integrations
Integrate public and/or third-party services into digital tourism circuits to increase customer trust and create new content
Content and information marketplace for B2B and B2C
Satellite data for maintenance and monitoring operations of public buildings and assets
Drones for surveillance (e.g. fire prevention, garbage identification) and SAR (search and rescue) operations
Suggested alternative solutions in case of failure and/or negative event for the visitor
Cloud, Web and mobile
Branding and valorization of the territory
Distribution of information to local businesses
Promotional alerts (coupons, direct offers from the merchant to the visitor)
VR/AR
Making tourism content accessible to remote audiences, generating additional value to be distributed across the region (value-added content)
Customizable guides for enjoying the area
Blockchain
Smart contracts to combat scams (vacation homes, B&Bs, events)
Tourist card and network of incentives, discounts, and promotions in the area
Robotic
Assistenti umanoidi per il trasporto di cose e persone (es. concierge, automazione per le disabilità)
7Culture is the digital platform that allows you to develop and manage innovative cultural and experiential tourism projects.
Let's evolve the tourist experience
7Culture was created to collect, organize, and promote content across seven thematic areas—Beautiful, Good, Healthy, Sacred, Profane, Playful, and Knowledge—transforming them into accessible and interactive experiences for visitors and communities.
Our projects
A new way of experiencing the churches of the area
Open Doors Cultures is an ever-evolving project that begins with the self-service opening of churches and expands to include an even richer and more diverse heritage.
In addition to ecclesiastical buildings, the platform is preparing to make accessible towers, castles, cloisters, mountain hermitages, and many other places that are often closed or overlooked.
The goal is to offer visitors a widespread cultural experience, allowing them to independently and safely discover the charm of our historical and artistic heritage, while strengthening their connection with the territories and communities that preserve it.
Enhancement of the territory
A project that supports local communities, increasing visits and creating new opportunities for cultural tourism.
Simple and secure access
Open the doors to art venues directly with your smartphone, without queues and just for you.
Guided and immersive experience
Audio guides and digital content enrich the visit, transforming it into an engaging cultural journey.
Visit Monteleone di Puglia
Visit Monteleone di Puglia is the official portal dedicated to discovering the highest village in Puglia and its surrounding area. Through the dedicated app, downloadable on smartphones and tablets, you can explore the historic center and its surroundings with interactive maps and QR codes positioned at points of interest. An innovative way to discover monuments, churches, nature, and local events, enjoying an authentic and accessible visit.
Discover the monuments and churches of the ancient village
Explore the nature and landscapes of the Dauni Mountains
Participate in local events and traditions
Project carried out with the support of:
Fortore e-Bike Discover the nature and traditions of the area by pedaling
Fortore-Bike is an innovative cycle tourism service designed to let you experience the Fortore Valley independently. Thanks to the free companion app, downloadable on iOS and Android, you can book electric e-bikes, explore interactive routes, and enjoy the area’s nature in complete freedom. An immersive and sustainable experience, designed to transform every pedal stroke into discovery.
Get in touch
Want to develop a Tourism 4.0 project or discover how Innovatour can enhance your area? Contact us: our team will be happy to help you develop concrete opportunities.
Interested in anything else?
- Discover our digital solutions for cultural and regional tourism.
- Propose a partnership to develop new projects in your area.
- Stay up to date on Innovatour news and the 7Culture platform.
